2-sided marketplace campaign to drive consumer app downloads and create business inventory in our marketplace. Our challenge was a lack of brand awareness, causing consumers to confuse us with a virtual workout app, or gym/yoga studio. We set out to create a campaign that was straightforward in messaging, but started to introduce our brand personality.
Deliverables included billboards, station 2-sheets, triptychs, bus and bike station ads, paid digital, social, video, and radio.
Role: Art Director, Lead Designer
All out-of-home targeted our b2c audience, while digital and social was created for b2b and b2c.
In addition to OOH, MINDBODY also held local events, worked with influencers, and sent direct mail pieces to Boston, LA, SF, and Denver. Our team collaborated with the content and research team to create coffee table books on fitness trends in the targeted cities and mailed them to prospects to position MINDBODY as a thought leader in the fitness industry.
