BOLD Conference 2017

MINDBODY’s annual B2B conference with 1,300 attendees in 2017. Tasked with creating a cohesive visual experience from web to venue design to presentations. Deliverables included website, print collateral, digital and social, presentation design, experiential, venue design, swag and video.

Highlights of the conference were panels, breakout sessions, wellness classes, keynote speakers Magic Johnson and Ariana Huffington.

Role: Art Director, Lead Designer

An important aspect of our conference is that it helps foster connections between business owners, so we chose to represent that visually with string. We began with creating an installation with nails and string that then carried on throughout the rest of our branding, from website to stage design.

260 digital projects

216 printed collateral pieces

145 experiential assets

Venue Design