San Luis Obispo Tourism Campaign

SLOTBID was looking for a brand redesign and way to increase tourism. We created a new visual identity along with a new tourism campaign to promote the city of SLO and attract more tourists to the area. The city saw an immediate 12% jump in its transient occupancy tax, won the California Poppy Award and Best in Show Addy Awards.

Role: Lead Designer

Agency: BC&A, StudioGood | Videographer: PMG Film | Photographer: Brittany App
Awards: Best In Show Addy Award Winner, California Poppy Award